Dream Big

22Feb09

“The Journey of a thousand miles starts with a single step.” –Lao Tzu

I was going to begin this blog off with a lot huff and puff about how we are the new big bad programmers on the block. I was going to start off with a hype piece on how we are ready for success and larger than life. Then I scrapped it. The truth is, we are just like everybody else, optimistic yet cautious, ambitious yet guarded. We know in this flat world that technology and software can change on a day to day basis. We know that the economy hangs on by a thread. And finally, we know we’ll be competing with thousands of other programmers who are doing the same thing. So what separates us? Maybe nothing. Maybe something. That is what this Journey is about: the struggle, hardships, and victories of a company that had no other choice than to start small.

Our first baby step is onto the iPhone scene. Our team has done enough research to know that the market is flooded with over 20,000 apps and counting. We see a new fad app rise from the ashes every week touting some new gimmick or fart noise. For most of these apps, great programming and creative marketing were the driving forces for success. As a result, programmers are scrambling to cover every niche possible in an effort to corner any untapped market. Consequently, hundreds of great apps are swallowed up into the abyss known as the app store. As I write this, the Reflect7 team peers over the edge of that abyss, ready to push into the storm. Will we drift down and become just another snowflake among thousands? Or, will we be able to build fast, mounting victory on top of victory, creating a towering snowball?

This is the journey of three ordinary guys just like you, who decided to act on the idea that something extraordinary can emerge; that we are all more than just the sum of our parts. So grab your popcorn and get a pencil because this ride is going to be both entertaining and educational. You’ll learn from our victories and mistakes. I will ask for your input and suggestions. Think of this as not only a newsfeed, but as an ongoing brainstorm and strategy session.

So how does a modest team of three hurdle the pitfalls of this bloated scene? How do we advertise and promote with a modest budget? Follow us day to day as we face these challenges. Follow us as we create innovative solutions, build marketing campaigns, expand our business practices, and Dream Big.

-Brian

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